Agricultural Input Markets

AIMarket 1.pngMusika works with retail companies in seed, fertiliser and agrochemical industries to develop effective distribution models that are relevant to the technological, information and production needs of the smallholder. Musika supports innovation by companies placing extension and market development staff into under-served markets in very isolated, but productive areas in Zambia.

Musika assists in facilitating the development of an agricultural retail market in which commercial distribution companies see the smallholder sector as a major sales opportunity and invest in management systems that are tailored towards addressing the needs of that market.

Musika has stimulated significant investment by firms in the smallholder market, even in commercially difficult regions. It has facilitated the penetration of 17 companies into the smallholder market, in all provinces of the country, with information-based distribution models including irrigation and lime technologies. As a result of Musika's initial support, firms begin to invest their own resources to scale up and expand their own internal capacity to develop the market. This has resulted in over 70,000 

smallholder farmers accessing agricultural inputs and information from over 800 new improved sales points worldwide.


Musika aims to achieve an improved functioning of productivity enhancing farming input markets, resulting in 250,000 smallholder farmers using inputs purchased from 'improved' sources (sales points) by 2016.

AIMarket 2

Cross-cutting themes

Four themes transect all of the work that Musika undertakes in its five core market areas:

  1. Ensuring that women play a major role in and benefit from rural market growth.
  2. Ensuring that risks to the natural and human health environment associated with the commercialisation of agriculture are mitigated to the greatest extent possible.
  3. Championing the role of innovation and technology in smallholder agricultural development.
  4. Stimulating greater integration between agri-business and higher education.